When we launch a website, we are dealing with many things. In most cases, we pay attention to its content and how often it is updated. We also make sure that the price list and the inventory listed there are up-to-date. Of course, despite these efforts, we sometimes see low website traffic. One common problem is the improper choice of website name. Although it is chosen when the website is launched and can always be changed later, it is not an easy task. It also has some serious disadvantages and should only be changed if nothing else is available.
Therefore, to avoid such problems later, you should think carefully about the name first. First of all, you need to clearly communicate what the website is about. Is it a company website or a personal blog? And what are the specific topics? Be sure to include the name of the company if it is a corporation, and the owner\’s name or Internet designation if it is an individual. That way, visitors will immediately know who the article is about and will not confuse it with a competitor. In addition, the website should be readily identifiable as to what is being posted on it. For example, if it is a company, what does it sell and what services does it provide?
Potential customers must be clear what to expect. When they find the name of a website in a search engine, they rarely check to see if the link is what they are looking for; they will click on the one that is clear about what it offers. Unfortunately, entrepreneurs, especially small and novice entrepreneurs, are unaware of this and make mistakes that can very easily backfire. This is one reason why a web designer\’s job should include designing the name of the website. That way, at least these mistakes will not unnecessarily ruin a potentially successful business prematurely. And this is something you should be aware of if you want to start a business.